Grow your business through the power of data.

Making it easy for you to unlock the potential of your data.

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Book a discovery call now, to begin your data driven journey

Go from data chaos to data-driven success with The Data Consultant. We specialise in transforming small to medium-sized businesses across all sectors. We help you evolve from intuition-based decisions to informed strategies. Every organisation can benefit from our tailored solutions for optimising processes, reducing costs, and driving growth. Make the leap from traditional approaches to a transformative, data-centric future.

The Data Consultant Tracey O Neill 2

About The Data Consultant

Hi I’m Tracey O’Neill, The Data Consultant, and it is my mission to take the complexity out of data. I provide data analytics and insights services for small to medium sized businesses across all sectors.

Do you know your Predictive Analytics from your Pivot Charts?

The good news is that I’m here to help you navigate data and analytics.

I focus on data quality and the use of your business data, providing actionable insights. This gives you time to focus on business growth.

We will work together on improving your systems and processes so that you can save time and money. The goal is to create a bespoke data strategy that will impact the bottom line.

Unique Blend of Expertise Tracey O Neill The Data Consultant - Data Driven Culture Workshop

Unique Blend of Expertise

I have been working as a Data and Analytics expert since 2013. I also have a unique blend of experience across several business functions. This includes over 10 years in sales, training, and recruitment.

The core values of my work are quality, integrity, creativity and curiosity and I love what I do!

Tracey O Neill The Data Consultant Expert in Data Analytics Ireland

Fully Certified

My primary degree is in Information Management from Queens University, Belfast. I also have a Postgraduate Diploma in Business Analytics from Dublin City University.

I am PRINCE2 Agile certified and a Lean Six Sigma Yellow Belt. I am also a qualified ICT Trainer.

Satori Partnership The Data Consultant

Satori Partnership Member

I am also a co-founder and partner at The Satori Partnership is an alliance of independently successful talent industry experts who provide a future-focused and data-driven advisory service to every aspect of the recruitment and talent sector.

Let’s work together to improve your decision making with data

Evaluate your data asset

I help businesses unlock the value of the data they own or generate. I do this by finding the data within each business function and mapping how it flows through the organisation. This process allows a business to understand the quantity, quality, currency and potential value of their data asset.

Leverage your data for business growth.

Organisations can become overwhelmed by the quantity and complexity of the data they face. I use practical data analysis techniques to ensure that businesses can access relevant and meaningful data. This might be data about customers, products, or services. It could also be data about employees, performance or marketing activities. By segmenting this data and looking at trends, patterns, and relationships, it is possible to highlight issues or opportunities. You can also predict areas of growth or decline, and drive performance and sales.

Enable you to interpret your data and communicate actionable insights.

I help businesses build data visualisations with charts and dashboards. This simplifies complex information, making it easier to understand and share. I equip business leaders with the skills to interpret patterns, trends, and relationships in the data. This results in practical and actionable insights, which impact the bottom line.

Align your data strategy with your business strategy.

A data strategy helps guide your business through your strategic roadmap. By using your data effectively, you can make better quality and more informed decisions faster. This increases efficiency, manages spend, grows revenue, and improves customer experience.

The Benefits of Understanding Analytics in Business

Business analytics is the practice of analysing data to derive insights. This can deliver many benefits and opportunities for your business:

Improved Decision Making

Use data insights to enable smarter, faster decisions, instead of relying on intuition alone.

Enhanced Efficiency and Productivity

Identify inefficiencies, bottlenecks, or waste. This leads to process improvement and enhanced productivity. 

Better Customer Insights

Provide insights into customer behaviour and preferences. This leads to enhanced customer relationships, personalised experiences, and improved satisfaction.

Risk Management

Predict future trends and outcomes to identify issues and manage risk. This could help avoid customer churn or employee attrition. 

Competitive Advantage

Anticipate market changes, customer demands, and technological advancements. This allows the company to adapt and stay relevant and ahead of the competition.

Cost Reduction

Data-driven strategies can lead to more efficient resource allocation and operation. This potential for efficiency can reduce costs.

Revenue Growth

Insights from analytics can identify new market opportunities. They can also optimise product offerings. This enhances sales strategies, contributing to revenue growth.

Harness the power of data to transform your business.

If you feel overwhelmed by data and struggle to gain meaningful insights or solid actions, we design solutions for you. We specialise in simplifying data complexities. We identify growth opportunities and provide practical insights to enhance your decision-making. Let us guide you in building a tailored data strategy that aligns with your business objectives. With our support, you can make informed decisions faster. You can improve efficiency and propel your business towards growth and success.

Reviews of my services


“Under Tracey’s expert guidance, I embarked on a change journey through a three-part data masterclass.

As a Senior Director in a leading manufacturing firm, my goal was to enhance my skills in navigating complex commercial data and to translate this data into actionable, strategic and usable forms.

Tracey’s masterclass, with its strong focus on Excel pivot charts and data visualisations, completely changed my approach to data. This newfound proficiency has empowered me to construct persuasive, data-driven presentations for internal and external use. The practical techniques I acquired have enabled me to pinpoint critical issues and identify lucrative opportunities in sales forecasting, cost management, and productivity enhancement. From the very first session, I was able to apply these techniques, yielding practical insights with substantial commercial value.

What truly sets Tracey’s course apart is her pragmatic and insightful approach which was thoroughly researched before we started to tune it to my requirements and tailored to deliver immediate real-world benefits. Additionally, the program’s partial funding through Skillnet Ireland was a great benefit in a data-centric business world.

This for me was more than just a course; it’s an essential investment for any senior executive committed to excelling in data-driven decision-making. I highly recommend this program to those aiming to navigate and lead in the ever-evolving business landscape.”


Senior Director, Manufactuing Sector


“Tracey has been brilliant for us. She initially scoped the project, assessing our use of tech, what was working, what was not. The scope was both realistic in its findings and aspirations. Tracey then ran the project with our internal team, bringing rigour, logic, fresh ideas and humour! She is very organised, very personable and focussed on data delivering to the bottom line.
Tracey can see the need for a commercial return as well as an operational one. The Panel has hugely benefitted from Tracey’s guidance, her understated expertise and her collegiate approach. She is also a person of the highest integrity, something that is key when an external party has access to your data.”


Managing Partner, Recruitment sector


“Tracey is that expert voice you always want in the room when taking any decision about business data. Her ability to both breakdown complex issues/processes into easily understood reports, while providing solutions to those issues is an invaluable resource. Her attention to detail is second to none. 
Tracey will find ways to leverage your data to generate revenue, save time and create efficient processes. She has helped us tackle problems big and small with ATS integrations, website functionality, recruitment marketing, contractor management – all with an indefatigable attitude.  On top of it all, she is a joy to work with on a day to day basis.”


Marketing Manager , Recruitment sector

Frequently Asked Questions

How can I use data to improve my business decisions?

Leveraging data for business decisions involves firstly collecting  data from your sales, customer interactions, and operational processes. The next step will involve cleaning the data and making sure it is recent and relevant. You can then use simple data analysis techniques such as Pivot Charts in Microsoft Excel to visualize the data. Utilizing tools like Microsoft Excel for data analysis can be a starting point, with the potential to adopt more advanced analytics software such as Tableau, Power BI or Looker as your business needs evolve.
By using data visualisation techniques to turn data into information, you can then identify trends, customer preferences, and areas for improvement or opportunity. Implementing data-driven strategies, such as targeted marketing campaigns and optimized processes, can significantly enhance decision-making, leading to increased profitability and business growth.
The key to making an impact on your business is to ensure that this information is further translated into actionable insights, so that your teams can change course or reinforce a commitment to a particular strategy.

What are the best tools for data analysis for a small to medium-sized business?

For small to medium-sized businesses, selecting user-friendly and cost-effective data analysis tools is crucial. Microsoft Excel is a fundamental tool that supports a wide range of data analysis tasks. Pivot Tables are a great way to visualise data quickly and easily. Microsoft Excel also has a range of Data Analysis functions such as WhatIf Analysis, Forecasting and Solver that business users can upskill on pretty quickly.  For more advanced analysis Microsoft Excel has a Data module that will create Descriptive Statistics, Histograms, Correlations and Regressions.

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What does a Data Consultant do?

A Data Consultant specializes in analyzing and interpreting data to help businesses make informed decisions, improve operations, and optimize strategies. We work closely with clients to identify data-related challenges, develop data management strategies, and implement solutions that leverage data analytics for business growth.
This may include conducting data audits, designing data collection systems, selecting appropriate analytics tools, and providing insights on market trends, customer behaviour, and operational efficiency. Data Consultants play a critical role in guiding businesses through the complexities of data utilization, ensuring that data-driven strategies align with business objectives.